Category: strategy
Mar302018
To be a great Lawyer, you need to be a healthy Lawyer
I know you’re putting in 16 hour days. I know how hard you work. I know being a lawyer is tough. I know you can go, go, go like the Energizer Bunny 🐰. I will be the first to admit that I don’t have proper…
Mar292018
What’s Your (Law Firm’s) Tagline?
During our discovery process, we ask a lot of questions so that we can build out a storyboard. The storyboard helps us help our clients' define who they are and what they do for their clients. A few of the questions include: What sets you…
Mar282018
You Can Be the Best and Still Not Get the Business
2017 was a good year. We worked with our first AmLaw 200 Firm, added 3 special agents to our team, produced over 300 videos, opened a 2nd location, redesigned our offices and doubled our revenue. My advisory board considered 2017 a great year, but as…
Mar282018
3 Things Every Business Owner Should Know
A certain 'exclusive' BMW mechanic has lost all of my business and I will never refer them again! I'll add the specifics to the online reviews and rip off report I will be leaving about their company. Every business should know the following: What is…
Mar282018
Where Will Legal Marketing be One Year from Now?
We still have not located that crystal ball… However, we do live and breathe this subject, paying frequent attention all year-long to what is happening in a quickly evolving digital marketing space. Along our journey, we have developed new legal marketing strategies and tools –…
Mar272018
3 Ways Small Business Owners and Lawyers Can Use Video Marketing to Build Authority
Seven years ago I turned on my webcam and recorded my first YouTube video. I had no idea what I was doing or the impact that the videos would make to my life and audience I was growing. I now have over 30,000 subscribers and…
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