Category: strategy

Apr162018

Starting A Business Is Hard

2.5 years ago I met an attorney at an event that changed the trajectory of my life and business. When I first made the decision to work exclusively with attorneys folks thought I was crazy. Why attorneys? Because I work best with people that expect…

Read More

Apr022018

What Will Your Law Firm Do With One ā€˜Brand’ Video?

One ā€˜brand’ video that’s all about you... One ā€˜brand’ video that showcases how great you are... One ā€˜brand’ video that’s supposed to bring in all the cases... One ā€˜brand’ video that's posted one time on YouTube, social media and the homepage of your website... That’s…

Read More

Apr022018

I’m In The News

I’m in the news! I just happened to see this picture of me floating down my newsfeed on LinkedIn. I was interviewed six or seven months ago and I’m so happy to see this article has finally launched! So excited. šŸ¤— ā€œIn fact, in just…

Read More

Apr022018

I’m A Numbers Person Because Numbers Don’t Lie

I’m a numbers person because numbers don’t lie. In 45 days one of our client’s videos reached over 35 THOUSAND of their ideal clients on Facebook and had over 1,565 clicks. Attorneys are serious searches so we know they just weren’t clicking because they ā€˜liked’…

Read More

Apr022018

World Of Legal Marketing

September 7, 2015 I was on a podcast being interviewed by a young lawyer. At the end of the podcast she mentioned wanting to enter into the world of legal marketing. I’m so glad I can inspire people to live their dreams and pursue their…

Read More

Mar302018

Are You Confusing Prospective Clients?

Yesterday I received the following email,ā€œI would like to revisit our discussion about marketing strategies for my firm. Thanks.ā€ Our last email ā€˜touch’ was June 30, 2015. After visiting her website and social media pages I was wondering if they were the same person! Her…

Read More