One of the most effective uses for video is increasing your conversion rate. As you know, most people don’t like to read. By simply providing a video on your most highly visited web pages, you will increase the percentage of website visitors who engage with…
You likely have been told that videos can improve your Internet marketing results, but how? In order to be found on the Web, you need to put information there that your prospective clients will find. That information has to be educational, informative, relevant, and useful,…
SEO for Content Marketing: The Basics There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other. What is required now is a marriage of sorts…
Pay when someone chooses to watch 30 seconds or more of your video ad on YouTube. YouTube reaches more 30-49 year olds than any cable network in the U.S. I’ll explain. In-stream ads play before or during another video from a YouTube partner. Viewers see…
Google is hands down the easiest way to drive clients to a law firm. 96% of people seeking legal advice use a search engine.
 74% of consumers visit a law firm’s website to take action.
 So you may be wondering why you're not getting more…
“She’s hungry.” I was seated in a large open conference room. The solid wood table was 20 feet long and the 3 attorneys were talking out loud about my proposal. It’s as if I wasn’t even there. They were discussing my proposal to run the…