There is no one size fits all solution when it comes to marketing. Which certification or marketing strategy is right for your company? It depends! ✓Are you B2C, B2B, or both? ✓Do you have the capacity to scale? ✓Who’s your target audience? ✓What’s your overall goal? ✓Is your product/service targeted…
Read MoreI'm sharing an interview with my bonding agent, Sean P. Kirwan. When I started my business, I didn't need bonding. As a matter of fact, when someone told me I needed a bond I thought bonds were just to get people out of jail. That's how ignorant I was about…
Read MoreBusiness, as usual, is never again going to be "business as usual." How can minority and woman-owned businesses build thriving businesses in this new landscape?Get certified.Certifications can open new opportunities for business growth when you know how to leverage them.Even during recessionary periods, the government must continue to spend in…
Read MoreIf you are a minority, woman or veteran owned business, certifications may be the best route for your business. There are also certifications if your office is in a Historically Underutilized Business Zone (HUBZone).Local, state and federal certifications are all FREE.National certifications have a minimal cost of $300-$500 per year.The…
Read MoreHere’s the truth about LinkedIn in 2020:It’s where most supplier diversity professionals, leaders, business owners, Fortune 500 decision-makers and executives invest their time.Facebook is for friends, family and fun. That’s why you see so many quizzes, family photos, memes and foolishness. Here are a few quick facts about LinkedIn: LinkedIn is…
Read MoreGuess what? Sometimes your friends and family need reminders about your business. We started working with our client Felicia N. Johnson and yes, she's getting new business.We help companies rethink business for the digital age and we help certified businesses win more business. We have FastTrack programs to help disadvantage…
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