Our Blog
Mar202018
How Can Lawyers Use Videos to Stand Out on LinkedIn?
As of January 2016, when you share YouTube and Vimeo links on LinkedIn, they will auto-play in the feed, making for even more attention-grabbing. Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it…
Mar202018
If you were in the exact same place in 5 years would you still be in business?
Anxiety, pressure and fear are all feelings that you weren't told by your law professors' that you would experience after law school. You probably knew that you would experience some anxiety before passing the bar yet what happens when the feeling doesn't go away when…
Mar202018
What is the most important, or highly visited, page on your law firm website?
One of the most effective uses for video is increasing your conversion rate. As you know, most people don’t like to read. By simply providing a video on your most highly visited web pages, you will increase the percentage of website visitors who engage with…
Mar202018
3 Ways to Use Videos to Market Your Law Firm Online
You likely have been told that videos can improve your Internet marketing results, but how? In order to be found on the Web, you need to put information there that your prospective clients will find. That information has to be educational, informative, relevant, and useful,…
Mar202018
7 Tips on SEO for Content Marketing for Law Firms
SEO for Content Marketing: The Basics There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other. What is required now is a marriage of sorts…
Mar192018
Put Your Law Firm’s Marketing Dollars To Work
Pay when someone chooses to watch 30 seconds or more of your video ad on YouTube. YouTube reaches more 30-49 year olds than any cable network in the U.S. I’ll explain. In-stream ads play before or during another video from a YouTube partner. Viewers see…
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