Baby boomers turn to YouTube to get help and learn something new

Many companies are focused on how to connect with younger generations, like millennials. As a result, companies all too often either forget about baby boomers or create old-school campaigns that don’t take into account how tech savvy this generation really is.

But people over the age of 50 account for 51% of consumer spending, creating enormous opportunities for companies that are savvy enough to understand how to connect with them.

Source: Think With Google