Video Marketing Ideas

Home > Blog > Social Media > Baby boomers turn to YouTube to get help and learn something new

Baby boomers turn to YouTube to get help and learn something new


Many companies are focused on how to connect with younger generations, like millennials. As a result, companies all too often either forget about baby boomers or create old-school campaigns that don’t take into account how tech savvy this generation really is.

But people over the age of 50 account for 51% of consumer spending, creating enormous opportunities for companies that are savvy enough to understand how to connect with them.

Source: Think With Google

); ga('send', 'pageview');