5 Ways Attorneys Can Use Video to Complement Their Marketing Strategy

Why Video Marketing?

• Videos educate, connect, inform and engage
• Videos increase your brand and credibility

So, video advertising is playing a key-role in increasing business visibility and exposure along with increased profits.

Did you know?

• Every Day 100 Million Internet Users Watch An Online Video
• 75% Of Users Visit The Marketer’s Website After Viewing A Video
• 26% Of Internet Users Look For More Information After Viewing A Video Ad
• After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad

(References: QuickSprout, InSivia, and DigitalSherpa.)

With over 1 billion unique users visits & more than 6 billion hours of videos being watched monthly on YouTube, you now have a chance to take your law firm to the next level by using video to educate, inform and connect with prospective clients.

Videos should be used to complement other marketing efforts. Video should not be used as a standalone digital marketing strategy. Video should be built into your law firm marketing strategy.

Here are 5 ways You Can Use Video in Your Law Firm’s Marketing Strategy

1. Use videos on the most important, or highly­ visited, pages on your law firm website
2. Embed videos on your blog using Wistia
3. Upload videos to your law firm’s YouTube channel
4. Upload videos to Facebook and run targeted ads
5. Record webinars and transcribe the content for an eBook, guide or report

If you are going to spend $4k-$5k a month in TV ads why not spend $500 in video ads instead and get a lot better return?

About Creative Internet Authority:

Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.

Helping Lawyers and Law Firms with the ABCs:

• Attracting the Right Prospective Clients
• Building Authority so that Prospective Clients Trust You
• Converting That Traffic Into Clients or Subscribers

To learn more about Creative Internet Authority and how you can use videos to increase visibility and exposure download our guide below.

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