The Truth About LinkedIn In 2020

Here’s the truth about LinkedIn in 2020:

It’s where most supplier diversity professionals, leaders, business owners, Fortune 500 decision-makers and executives invest their time.

Facebook is for friends, family and fun. That’s why you see so many quizzes, family photos, memes and foolishness.

Here are a few quick facts about LinkedIn:

• LinkedIn is the most-used social media platform amongst Fortune 500 companies.
• Just under half (44%) of all LinkedIn users are women.
• LinkedIn is the #1 channel B2B marketers use to distribute content.
• Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users.
• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
• Long-form content gets the most shares on LinkedIn.

I finished up and launched a “LinkedIn for Leaders” course and refreshed the “LinkedIn for Lawyers” course I used to teach thousands of lawyers how to effectively use LinkedIn.

Here is a link to the courses.

If there’s any way that I can help you, please let me know.

There are opportunities all around us and now is the time to seize them.