The Content-Driven Future of Legal Marketing with Ari Kaplan

“Days are expensive. When you spend a day you have one less day to spend. So make sure you spend each one wisely.” Jim Rohn

I was a guest on Ari Kaplan’s ‘Reinventing Professional Services’ podcast. Ari’s interviews experts and shares the information online and with his community.We discussed the genesis of the Creative Internet Authority, why video is an important element of law firm marketing, the types of videos lawyers should create, and the future of legal marketing.

Listen to the interview here.

About Ari Kaplan:

In addition to Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), also released in Japanese, Ari Kaplan is the author of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (West Academic, 2nd Edition 2016), which is about how law students, lawyers and other professionals can stand out in a stagnant economy.

Kaplan offers strategic and cost-effective suggestions for immediately transforming one’s perspective, profile and practice. He spent nearly nine years with large law firms in New York City and focuses the delicate balance between self-promotion and professionalism.

A legal industry analyst, Kaplan has published over 200 articles, served as an Internet law commentator for CNET Radio and has been interviewed on CNN. He received Apex Awards in 2010, 2008 and 2007 for feature writing, and was named a “Law Star” by LawCrossing. He is the principal researcher for a variety of widely distributed benchmarking reports and has also been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S. Kaplan is also the founder of the Lawcountability® business development platform, a finalist for ILTA’s 2015 Innovative Solution Provider of the Year award.

Named a “Law Star” by LawCrossing, Kaplan provides law-related ghostwriting for a number of companies, firms and individuals in the legal industry. He serves on the Board of Editors for ALM’s Marketing the Law Firm and Cybersecurity Law & Strategy, and is a member of the content advisory board for Legaltech.

Ari is the founder of the Ari Kaplan Advisors charitable book collection through Boston University’s Intergenerational Literacy Project in Chelsea, Massachusetts, and the co-founder, with his daughter, of the Wyoming One-Can-A-Week project, which has donated over 1,000 cans to the local food pantry.

He is admitted to the bar in New York, New Jersey and Washington, D.C. He earned his J.D. from George Washington University Law School and his B.A., magna cum laude, from Boston University.

*Photo credit: DannyWeissPhoto.com

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