Social media is an essential part of your business development
Social media increases your connections and engagement
Social media marketing should complement your business development efforts. In this day and age, if you don’t have a social media strategy in place to scale, you have a social media strategy in place to fail.
How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.
Social media is an effective form of marketing for a variety of reasons.