No matter what your business or cause is, you need to be producing videos. Videos are an extension of your employees and work as powerful digital assets 365/24/7. Companies that aren’t creating and distributing videos are getting left behind.
- Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies. (Forbes)
- 90 percent of consumers indicate product videos directly inform purchase decisions (Forbes).
- “66% of consumers have used three or more communications channels to contact a brand’s customer service.” (Microsoft)
- 92 percent of videos viewed via mobile are shared compared to other modes of access. (Forbes)
- Two-thirds of all customer experience initiatives will use IT by 2022, a jump from half in 2017.” (Gartner)
- “More than half of consumers expect a response from customer service within an hour, even on weekends.” (Edelman Digital)
- 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading. (Fast Company)