“My clients aren’t on social media.”
In this day and age, if you don’t have a social media strategy in place to scale, you have a social media strategy in place to fail.
I recently decided to have a tattoo removed and went to Google. I clicked on ads, looked at the first two pages and proceeded to look for their social media on their websites.
Ultimately, the company that I am choosing had a strong social media presence and was posting consistently, plenty of reviews and videos about their services. They even had some videos introducing the staff.
Your clients are on social media and YOU are on social media. Like it or not, social media is here to stay!
If you do not have a strategy in place to scale, you have a strategy in place to fail.