During Phase I, our discovery process, I ask a lot of questions so that we can build out a video storyboard. The storyboard helps us help our clients' define who they are and what they do for their clients.
A 13-year-old can shoot and edit a video but if you don't have a clear path that brands who you are and why your law firm is the 'obvious choice', you're not going to get a return on your investment.
Why would you invest thousands of dollars on videos that don't help you help more people?
Each video should have a clear call to action and you should always include your law firm's tagline.
Your law firm's tagline should set your firm apart from competitors and communicate core values. A thought leader in the legal marketing industry, @Ross Fishman, says a tagline is just a small part of larger campaigns, but their role can be significant in setting the tone, breaking the ice, and helping create a dialogue.
Here are a few examples:
The Lawyer for the Everyday Worker ~ Andre' C. Ramsay, Esq.
We Protect Business Owners Facing Divorce ~ David Ward
We Help Business Owners Protect Their Business ~ Barton Black
The point? Use what works best for you. Need help with your tagline? Send me a DM - I'm happy to assist.
