Category: Video Marketing
Mar292018
What’s Your (Law Firm’s) Tagline?
During our discovery process, we ask a lot of questions so that we can build out a storyboard. The storyboard helps us help our clients' define who they are and what they do for their clients. A few of the questions include: What sets you…
Mar292018
Is Hard Work Your Badge of Honor?
I learned to work hard from my grandmother. Every Saturday we rose bright and early to work. I had my bucket and my sponge and we started in our rec room (we have rec rooms in the north) and worked our way up to the…
Mar282018
You Can Be the Best and Still Not Get the Business
2017 was a good year. We worked with our first AmLaw 200 Firm, added 3 special agents to our team, produced over 300 videos, opened a 2nd location, redesigned our offices and doubled our revenue. My advisory board considered 2017 a great year, but as…
Mar282018
3 Things Every Business Owner Should Know
A certain 'exclusive' BMW mechanic has lost all of my business and I will never refer them again! I'll add the specifics to the online reviews and rip off report I will be leaving about their company. Every business should know the following: What is…
Mar282018
7 Tips for Creating Effective Content in 2017
Quality content writing will play a critical part in marketing your law firm. Ninety-three percent of B2B companies rely upon content marketing for demand generation and brand building, according to the Content Marketing Institute. Also, content is increasingly becoming crucial for targeting younger demographics. For…
Mar282018
Where Will Legal Marketing be One Year from Now?
We still have not located that crystal ball… However, we do live and breathe this subject, paying frequent attention all year-long to what is happening in a quickly evolving digital marketing space. Along our journey, we have developed new legal marketing strategies and tools –…
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