Our Blog
Oct242022
Which certification or marketing strategy is right for your company?
There is no one size fits all solution when it comes to marketing. Which certification or marketing strategy is right for your company? It depends! ✓Are you B2C, B2B, or both? ✓Do you have the capacity to scale? ✓Who’s your target audience? ✓What’s your overall…
Jun022020
Answers to Frequently Asked Questions about Surety Bonds
I'm sharing an interview with my bonding agent, Sean P. Kirwan. When I started my business, I didn't need bonding. As a matter of fact, when someone told me I needed a bond I thought bonds were just to get people out of jail. That's…
Apr202020
How Can Minority And Woman-Owned Businesses Build Thriving Businesses In This New Landscape?
Business, as usual, is never again going to be "business as usual." How can minority and woman-owned businesses build thriving businesses in this new landscape? Get certified. Certifications can open new opportunities for business growth when you know how to leverage them. Even during recessionary…
Apr182020
6 Certifications Your Minority Business Enterprise Could Use to Win Business
If you are a minority, woman or veteran owned business, certifications may be the best route for your business. There are also certifications if your office is in a Historically Underutilized Business Zone (HUBZone). Local, state and federal certifications are all FREE. National certifications have…
Apr182020
The Truth About LinkedIn In 2020
Here’s the truth about LinkedIn in 2020: It’s where most supplier diversity professionals, leaders, business owners, Fortune 500 decision-makers and executives invest their time. Facebook is for friends, family and fun. That’s why you see so many quizzes, family photos, memes and foolishness. Here are…
Apr182020
Sometimes Friends And Family Need Reminders About Your Business
Guess what? Sometimes your friends and family need reminders about your business. We started working with our client Felicia N. Johnson and yes, she's getting new business. We help companies rethink business for the digital age and we help certified businesses win more business. We…
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