What Are You Reading?

This week I’m finishing up:

BLUE OCEAN SHIFT is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth.

In BLUE OCEAN SHIFT you’ll learn:

WHY focusing on competing misses huge growth opportunities and HOW to expand your thinking on strategy beyond competing
WHY thinking creative destruction and disruption as sources of innovation is limiting and HOW you can grow through nondisruptive creation
HOW anyone in any organization can move from red to blue oceans with BLUE OCEAN SHIFT’s systematic five-step process—not just entrepreneurs
WHY people’s confidence is essential to create and execute your growth strategy and HOW to build it
WHY you should not build your growth strategy based on existing environmental and industry conditions and HOW you can shape them in your favor for growth