I’m a numbers person because numbers don’t lie. In 45 days one of our client’s videos reached over 35 THOUSAND of their ideal clients on Facebook and had over 1,565 clicks.
Attorneys are serious searches so we know they just weren’t clicking because they ‘liked’ the video.
They were clicking because they were interested in more info. The best part? Now we can we retarget all of the people that watched 10 seconds or more of the video and show them another video.
If you aren’t using Facebook to run your advertising campaigns, you are missing out on helping a lot of people.
*Update* Total advertising cost to the client – ZERO. Our clients don’t pay additional money for advertising. We handle all of it.