Marketing is not an event, it’s a business long practice

Today we are exhibitors at the State Bar of Georgia for an event and I overheard an attendee talking about a speaker and how he was a ‘superstar’.

If you go back to the speaker’s YouTube channel you’ll see videos from SEVEN years ago. SEVEN YEARS and that’s just what you can SEE. He started investing in his marketing as soon as he opened his doors 26 years ago. Why do you think he attracts the best clients? He invests in his marketing!

How long will it take you to see results from your marketing?

How long do you plan to be in business?

Seriously.

Marketing is not an event, it’s a business long practice.

P.S. There is no ‘magic pill’ that will get you to the top of Google. Stop wasting your money! There are dozens of ways to market and you need to include them all because some work better than others. Relying on ‘word of mouth’ is a hard way to grow a business.

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