When Should Your Law Firm Submit a Press Release and How Often?

A press release can be submitted for almost any reason. Once ideas start flowing, it’s almost too easy. Each release is a new opportunity to rank in Google and get in front of prospective clients. I believe that any law firm can benefit from running multiple releases per month.

Consider Submitting a Press Release or People In The Move Every Time You…

• Open a new office or move to a new location
• Celebrate an employee winning a leadership position or award in your community
• Hire a new associate or employee
• Book an interview on Atlanta Legal Experts
• Get an article published in a prestigious publication
• Announce your availability for certain work, such as consulting or public speaking
• Launch a new website
• Re-brand a product in some way
• Start a monthly client newsletter
• Receive national recognition for a prestigious media award
• Celebrate the anniversary of your company’s founding
• Create a YouTube channel
• Offer an internship opportunity
• Create a plan to go “green”
• Take a stand on a newsworthy topic
• Create a scholarship
• Sponsor a local event

Building top of mind awareness (TOMA) with press releases is a great way to dominate the news in your local market. Want to stand out? Submit a press release or People On the Move submission at least monthly. Get your law firm in the press! Most attorneys I know are already doing great things in the community – they’re just not sharing it.

In addition to the press release you will want to share the press release on your website, social media networks and create a news board on Pinterest! Sound like a lot of work? Remember, you don’t have to write them yourself. Reach out to your marketing team so that they can assist you. We believe attorneys should market a good reputation instead of managing a bad one.

“All PR should have an objective and promote your business.” Robert Smith

​The links I shared in this post are from press releases we submitted on behalf of our clients’ or our company. As part of our overall digital marketing strategy we actively look for things to share each month in the news.

About Creative Internet Authority:
Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.

Helping Lawyers and Law Firms with the ABCs:

• Attracting the Right Prospective Clients
• Building Authority so that Prospective Clients Trust You
• Converting That Traffic Into Clients or Subscribers

To learn more about Creative Internet Authority and how you can use videos to increase visibility and exposure download our guide below.

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