5 Ways to Use Videos for Business Development

“Days are expensive. When you spend a day you have one less day to spend. So make sure you spend each one wisely.” Jim Rohn

Over the past year, a firm that we work with has been working to increase their digital profile through the website, social media and decided to incorporate video. They hired our company to record several videos about the firm. We recorded 15 high-quality professional videos and added them to their website, including one that provides a good overview of the firm and their partners.

The videos were also transcribed and added to their YouTube channel, which also increases the likelihood that they would be found online if someone were to search for keywords from their video.

Below are additional tips for using videos for business development.

Using Video for Business Development

In addition, below are other ways you may want to use the video:

• Pitch Meetings – to explain our culture and/or expertise in specific areas
• Recruiting – sending the video to a potential candidate
• Sharing directly on your social media page
• Sending the video to a client or prospect to start a conversation about one of the practices
• Staff & Attorney Orientation

Your law firm needs video online to establish trust, tell your story, and to provide digital content that people are already searching for online. Over 800 million unique users visit YouTube each month, 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.

You’re already working 10x harder. Don’t you think it’s time to work smarter?

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