10 Ways to Add Video Marketing to Your Law Firm in 2017

“Days are expensive. When you spend a day you have one less day to spend. So make sure you spend each one wisely.” Jim Rohn

In one content marketing study by HubSpot, forty-three percent of consumers stated they had a desire to see more video marketing content in 2017. Therefore, why not give them what they want?

Create a custom homepage video

​A custom video is a great way to get your message across in a format visitors will quickly and easily digest.

Shoot short educational videos

People like to buy from people they know, or at least that they feel they know. So, why not introduce visitors to your firm through a custom video? Video is a great way to get visitors closer to you and your law firm.

Add Videos to Your Website

Search engines like new content, whether it’s a new blog post, fresh copy, a custom video, or a press release. Making a series of brief 1 to 3 minute Q&A videos may assist you in building trust with your possible customers and set you up as an authority in your particular industry. Q&A videos permit you to share insights on your possible client’s legal matters.

Use Video in Email Marketing

Inside your email, place a picture from your video and place a play button over the top of it to copy the appearance of a video player. Here you are adding a visual sign that a video is a portion of the email with the play button. As readers are prompted using the play button, they will click the image and then be directed to a specific landing page – or branded video-sharing page – along with your video embedded. Utilizing a compelling picture that links readers to the video content inside an email will work well to boost click through rates.

Use Video on Your Landing Pages

Eighty-seven percent of Internet marketers utilize videos in one way or the other to promote their company. Why is this? They are effective. Place them on your landing page to boost conversions, show (don’t tell) your stuff and offer your traffic a more memorable occasion.